Service brands sell trust before the click. Identity is not only a logo, it is tone, rhythm, photography, templates, and how site and LinkedIn tell the same story.
In the Íntegra Estratégias rebrand, we moved from operational consulting to strategic positioning while keeping a human voice across deck, proposals, and web.
For Íntegra Utilities the scope was a brand update, not a full rebrand: evolution of the symbol, logo variations, and institutional site, without rebuilding naming and positioning from scratch.
Deliverables that matter
Logo system for light and dark backgrounds.
Color, type, and layout rules for digital pieces.
Social and presentation templates.
Practical brand guide for internal use.
