What you get with this service
Strategy for your moment
Starting out, reactivating a stalled profile, or pursuing a goal (launch, authority, leads). The content plan starts from your objective and channel.
Editorial calendar with slack
We build the monthly plan with room for extra posts during the week when last-minute news comes up: without breaking rhythm or visual line.
Copy and design with you in the loop
We start copy with you, move to design, and each piece gets your approval. Some clients want to participate closely; others prefer to delegate: we adjust the flow.
Two plans: design or management
Post design only (files ready for you to publish) or full management with scheduling: different plans for the level of support you need.
Outcomes we aim for together
Every deliverable is meant to move the business and be ready to use.
Profile with movement and clear direction
Strategic pieces for Instagram and LinkedIn
Calendar that absorbs weekly surprises
Process at your preferred level of involvement
What we typically deliver
Monthly editorial calendar
Copy and design for agreed pieces
Extra one-off posts (when needed)
Scheduling/publishing or ready files (per plan)
Tone and format guide per channel
Typical timelines
Every project has its own scope: these are typical timelines when content and approvals move at the agreed pace.
Week 1
Briefing and calendar
We clarify goals, channels (Instagram and/or LinkedIn), frequency, and build the monthly editorial calendar: with margin for extra posts.
Ongoing
Copy in partnership
Scripts and captions created with you or fully by us, as agreed. The message reflects what you need to communicate.
Per piece
Design and approval
On-brand design for each post; you approve before we proceed. Post-by-post or batch approval: your choice.
Per plan
Scheduling
On management plans, we schedule and publish. On design-only, we deliver ready files for you to upload in your tool.
Related projects
Belin cases with social content, storymaking, and visual presence.
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- Social media
- Health
Marea Wellness
Instagram carousels and posts promoting the PMS Elixir.
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- Social media
- Apparel print
IDB Planalto Ayrton Senna
Instagram design, campaigns, and official prints, 2024 and 2025 events.
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- Brand
- Food & Beverage
Pastelizou
Visual identity and assets for a pastry shop in Fortaleza.
Recommended reading
Articles on process, tools, behind the scenes, and when Framer beats other stacks.
Storymaking e fotografia: por que conteúdo visual autêntico virou vantagem competitiva
Storytelling não basta: o público exige storymaking. Como fotografia autêntica prova autoridade, com cases A Ponte Fortaleza e Íntegra no CONSAD 2026.
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Social media que educa e vende: a estratégia de conteúdo que gera resultados reais
Educar antes de vender transforma seguidores em clientes. Os três pilares de conteúdo, automação e o case Marea Wellness na prática.
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SEO em 2026: como ser encontrado em um mundo de busca com IA
AEO, GEO e E-E-A-T: como ser a fonte que a IA consulta, cita e recomenda, com Search Everywhere e performance técnica.
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Frequently asked questions
Straight answers before we start the conversation.
Anyone starting on social, with a quiet profile, or with a specific goal (job search, launch, authority, brand presence) who needs structured content support.
Design: we deliver copy + final art for you to publish. Management: includes scheduling, publishing, and calendar follow-through in agreed tools.
Defined in scope by goal and channel: typically 8 a 12 pieces/month, with room for extra posts during the week for urgent news.
Not necessarily. Some clients co-create copy and approve each piece; others prefer an initial brief and batch approval. We adjust involvement in the contract.
Those are the main channels for this service. If you need another channel occasionally, we discuss it in the brief.
Ready to talk about this service?
Tell us where you are: fixed project or ongoing partnership. We reply with scope and next steps.