Pastry Shop
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Neighborhood pastel shop with an identity that makes you hungry.
Pastelizou is from Fortaleza: crispy pasties, fresh smoothies, and fast service. The brand called for a relaxed tone without losing visual appetite.
We developed identity and applications that work at the counter and on Instagram: warm colors, readable typography, and product photography front and center.
What changed
The neighborhood pastry shop needed a brand that worked at the counter and on Instagram.
1 week
Identity and applications
Brand
Logo, palette, and pieces
Live
instagram.com/pastelizou_
How we worked
Alignment
We aligned playfulness and appetite appeal, without losing counter readability.
Production
Logo, palette, and pieces for packaging, menu, and stories.
Delivery
Identity ready for the shop and for social.
Deliverables
- Visual identity
- Social media assets
- Brand applications
Brand
Logo, palette, and graphic system designed to work on packaging, menus, and stories.
In the real world
Mockups and pieces that show how the brand lives in the day-to-day of the shop.
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Next step
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