UI for product pages that educate and convert
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The product already educated. The pages needed to convert in the same voice.
Marea Wellness sells the PMS Elixir and needs pages that teach the hormonal cycle without losing the path to purchase.
We designed the site landings and flows (Pay What You Want, podcast, PMDD, taste test) with a terracotta palette and social proof. The site is live at mareawellness.com. The partnership grew into social and email.
What changed
Wellness pages that only describe the product neither close the sale nor sustain the brand's education.
3 weeks
Product landing UI
Live
mareawellness.com
Ongoing
Grew into social and email
How we worked
Alignment
The pages had to teach the cycle and still convert.
Production
Landing UI in 3 weeks, with the brand palette and social proof.
Delivery
Site live. The partnership grew into social and email.
Deliverables
- Landing page and site page UI design
- Conversion, quiz, and purchase flows
- Styleguide: color palette and Montserrat typography
Styleguide
Colors
Typography
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-=+~<>?
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