Email Marketing for a Hormonal Wellness Brand
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Designed by women with PMS, for women with PMS.
Marea Wellness is dedicated to providing education, community, and whole-health solutions for women in all phases of their hormonal lifecycle. The PMS Elixir delivers 15 essential nutrients for relief you didn't know existed, convenient, delicious, and supportive.
The email marketing work translates that positioning into responsive newsletters: social proof and community, elixir onboarding, benefits and testimonials, giveaways, a 90-day journey, perimenopause education, and nutritional deficiency content, always with clear CTAs and a consistent brand footer.
What changed
The elixir needed newsletters that teach the cycle and still ask for the next step.
2 weeks
Email templates
Journey
Onboarding, education, and retention
Brand
Marea tone and layout in the inbox
How we worked
Alignment
We aligned hormone education and product CTAs in the same sequence.
Production
Responsive templates for community, elixir, and perimenopause.
Delivery
Campaigns ready for the brand calendar.
Deliverables
- Responsive newsletter templates
- Conversion, education, and retention campaigns
- Layout aligned with Marea Wellness identity
Emails
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Next step
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