Íntegra Estratégias: From operational consultancy to a strategic brand

Role: Brand & Rebranding
Industry: Consulting
Duration: Complete rebranding

The consultancy was already strategic. The brand still looked operational.

By 2025 Íntegra was already structuring businesses across 16 states. The long name, the image, and the materials had not caught up: less operations, more strategy; less distance, more humanity.

We delivered a full rebrand: the name Íntegra Estratégias, identity, manual, applications, OOH media, and the site at integraestrategias.com.br.

What changed

The technical work was already strategic consulting. The brand still read as operations.

1 system

Name, identity, manual, and site

Live

integraestrategias.com.br

3 fronts

CONSAD, social, and Utilities next

The rebrand became the base for an ongoing partnership, not a one-off project.

How we worked

Alignment
The brief was to reposition: less operations, more strategy, without losing humanity.
Production
Name, identity, manual, applications, and site, with checkpoints on each front.
Delivery
Brand and site live. The partnership continued through CONSAD, social, and Utilities.

Golden circle

Keywords

Íntegra Estratégias

The rebranding consolidated the name Íntegra Estratégias, replacing Íntegra Estruturações e Estratégias.

Íntegra carries the company's core value: integrity. It derives from the Latin *integer*, "whole, complete, intact", and communicates an integrated view of projects, with transparency and genuine commitment.

Estratégias positions the consultancy beyond operational PPP work: breadth, systemic thinking, and long-term vision. Together, Íntegra Estratégias expresses the structuring of complex businesses with excellence and integrity.

Structuring businesses, transforming lives.

The slogan connects what we do with the impact we generate: "structuring businesses" communicates technical expertise and the company's expanded positioning; "transforming lives" elevates the message from technical to human.

It balances rationality with purpose, excellence in structuring and a genuine commitment to social development.

Mission

To provide innovative business solutions and project management, communication, and economic-financial modeling services that drive client success, promoting sustainable development, governance, and national economic growth.

Vision

To be a recognized leader in business solutions, project management, and communication, building a legacy of excellence and innovation. To be a reference in PPPs, expanding global reach with a commitment to sustainability and social development.

Values

Excellence, innovation, and governance in delivery; social responsibility, sustainability, and national development in impact; ethics, strategic partnerships, and information security in relationships.